Drink wine anywhere you go with Zipz and now Fetzer at Citi Field
Beer now has competition at baseball games. Starting on April 1st Opening Day, Major League Baseball fans can zip, sip and root for their home team. Mendocino County wine pioneer Fetzer and industry newcomer Zipz launch a unique new product in select North American stadiums.
Zipz, an innovative new wine company, has developed and trademarked a new single-serve wine glass and has partnered with Fetzer to bring this cutting-edge product to consumers nationwide. Fetzer is elated about the partnership as they have just released a fresh new line of premium wines, Crimson Red Blend and Quartz White Blend–wines that are smooth, sociable, well-blended and slightly non-traditional –the ideal wine to pair with Zipz. Moreover, the partnership between Fetzer and Zipz is unrivaled as both companies are actively committed to forward-thinking. “Both companies have made a significant commitment to the partnership. Zipz has invested in a new, state of the art production line at our winery in Hopland that will exclusively produce wines in the Zipz glass. Fetzer Crimson and Quartz will be the first wine release in the partnership, followed by Z Selections, a line of wines under the Zipz label – it’s a partnership we couldn’t be happier with,” said Rodrigo Maturana, Global Brand Director for Fetzer. This innovation will allow consumers to enjoy Fetzer’s high quality and delicious Crimson Red Blend and Quartz White Blend, on-the-go at stadiums, convention centers, special events and more.
How does it work? The 100% recyclable Crimson and Quartz Zipz can be enjoyed in four easy steps; pull the tab on the Zipz Clean Wrapä covering the glass and unzip the wrap, remove the lid, snap the lid on the bottom, peel off the lift ‘n’ peel seal and voila! You now can indulge with a little bit of class!
While several Major League Baseball stadiums have expanded their food offerings, the untapped market of baseball wine drinkers was highlighted as nine stadium concessions quickly signed off on Crimson & Quartz Zipz glasses through Aramark and Centerplate.
This season, Major League Baseball fans will be the first to enjoy the 187 mL-sized Crimson & Quartz Zipz at the following stadiums:
· AT&T Park (CA)
· Coors Field (CO)
· Turner Field (GA)
· Citi Field (NY)
· Safeco Field (WA)
· Tropicana Field (FL)
Win or lose, fans can enjoy their wine like Fetzer does – with friends and family. Fetzer’s Crimson & Quartz Zipz will cost approximately $9.00 – $11.00 at stadiums across the country. Fetzer plans to roll out the product to grocery retail in summer 2013.