ASOS Black x Puma Collaboration
ASOS Black x Puma men’s collaboration for AW12 Launches Tomorrow, September 25th.
With a little creativity even the smallest corners of the world have no limits. In a major collaboration with Puma, fusing fashion and urban sport, the ASOS Black collection is re-worked in a fresh new way. Clean, cool, original – ASOS Black x Puma is a classic in the making. Check out the 45-piece collection of contemporary, modernized classics. Strong tailored designs with a timeless sporting heritage. Gilets and padded jackets to t-shirts and knitwear, all topped out by exclusive ASOS Black x Puma bags, hats and belts.
Teaming up with filmmaker Ben Newman, ASOS and Puma travelled to Sao Paulo to document the lives of pioneering Brazilian graffiti collective, the Pixadores. Daring, challenging and original, their unique blend of cultural content and guerrilla street art is the perfect embodiment of ASOS BLACK x PUMA’s approach to modernised classics and innovative design.