SWIMS collaborates with Armani for Fall 2012
In February 2006, the SWIMS overshoes appeared in stores for the first time. They are now available in a variety of colors, are waterproof, anti-slip, shock absorbing and tear- resistant. The inside is fitted with a smooth liner that makes it easier to put on and take off the overshoe (and at the same time it dually functions as a shoe shiner!).
Once referred to as “not fashionable enough for luxury retailers” by a top-tier US luxury retailer, SWIMS are now sold in more than 20 countries at prestigious retailers such as Neiman Marcus and Saks 5th Avenue in the US, Harvey Nichols in London, Le Bon Marché in Paris and Isetan in Tokyo.
Not only are they in top retail stores but they are also known for reinventing the galosh. This fall you will see their new Fall 2012 collaboration with Armani hit the stores. SWIMS has created a bespoke experience collection of modern day galoshes aligned with the unique artistry of Armani shoes, which will be available in August 2012.
How did it all happen?
Armani contacted SWIMS through their Italian distributor Matteo Besozzi. Carlo Ferotti, who worked at Prada at the time, saw a pair of SWIMS galoshes in London and presented them to Prada who decided not to move forward. In the meantime, Mr. Ferotti left Prada for Armani and brought the idea of galoshes with him. Mr Armani liked the idea and Mr. Ferotti contacted SWIMS. SWIMS then found out five hours after the Armani show that Prada presented galoshes on the runway.
For SWIMS founder Johan Ringdal, such collaboration was always in the cards, “We are thrilled to be partnering with Armani to create their Fall 2012 galoshes. SWIMS galoshes are extremely unique and we can’t wait to see them in Armani stores this fall!”
Carlo Ferotti, Commercial Director at Armani in Milan, also shared his excitement about this wonderful partnership, “Collaborating with SWIMS has been such a wonderful and positive experience. They are a very dedicated team; precise, serious and cooperative, and we are confident that the galoshes will definitely be a success!”
With the trend in footwear shifting toward craftsmanship and high quality materials, the need for SWIMS to protect shoes from inclement weather conditions is increasingly important. Armani has always produced the ultimate high quality shoe and the SWIMS galosh is their perfect partner.