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Hasselblad H4D-40 medium format dslr camera

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Hasselblad H4D-40 medium format dslr camera

Hasselblad H4D-40 medium format dslr camera

The new Hasselblad H4D-40 medium format dslr camera brings the convenience of a 35mm digital slr and the quality of a medium format camera into one beautiful high definition camera.  The Hasselblad H4D-40 captures up to 40 megapixel images 7304 x 5478 pixels. Storage available with a CF card or a pc hard drive.

Hasselblad H4D Medium Format DSLR, Rear LCD

Hasselblad H4D Medium Format DSLR, Rear LCD

The H4D-40 features a 3 inch TFT 24bit color display with large viewing angle allowing you to see the screen without having to look at it directly on. True Focus with Absolute Position Lock allowing the user more control in close range situations with shallow depth-of-field. Low noise color filters on the sensor coupled with the H System lenses are what create the clarity, color reproduction and depth of field that the Hasselblad H4D40 medium format DSLR delivers. For those time exposure shots, the H4D-40 allows for up to 4 min of exposure.

Easy to handle and relatively lightweight at 5lbs, though thankfully you have the option to use the eye level or waist level viewfinder as well as tilt for those hard to reach places.  Hasselblad’s Phocus imaging toolbox software is also included but you can work with your RAW files directly in Apple and/or Adobe Imaging Environments.

The Hasselblad H4D-40 medium format digital dslr camera uses the largest currently availabe CCD sensor for digital photography at 33.1 x 44.2mm, which is almost twice the size of what 35mm dslr cameras use.  ISO rating 100 to 1600, 1.1 seconds per capture at 50mb the size compressed allows you the convenience and speed for studio quality shoots.

Hasselblad H4D Medium Format DSLR, True Focus Button

Hasselblad H4D Medium Format DSLR, True Focus Button

True focus and position system lock assist the Hasselblad overcome the focusing issues with a normal multi-point AF sensor by introducing a modern yaw rate sensor that measures keeps tabs on your angle angular velocity and surfaces in the form of an Absolute Position Lock or APL processor. You attempt to autofocus your frame, but then your subject or area of focus may not always be dead center of the frame, but you find the multi-point AF sensor refocusing to the center.  The True Focus and position system lock allows you more versatility and control over the shot and area of focus you want to concentrate on with position lock. The APL processor logs and calculates camera shake/movement and compensates the focus of the shot according to advanced positioning algorithms set by Hasselblad and along with the camera’s firmware, allow you to achieve the vivid, clear, reliable out of the box colors that Hasselblad is known for.  Hasselblad offers 11 Auto-Focus lenses with central lens shutter, from 28mm to 300mm, 50-110mm zoom, 35-90mm zoom and a 1.7x converter and with the built-in central lens shutter allows for shutter speeds of 1/800s.

A DAC or Digital Lens Correction system, automatically corrects for both color aberrations and distortions while the integrated electronic spirit level allows you to produce a level horizon line without having to take your eye off the ball. Since often times you may choose to shoot from the hip, a nice added feature is to populate the same information that displays in the camera grip LCD, on the rear LCD as well. A GRL or Global Image Locator is integrated into the system for geo-tagging images taken outdoors with coordinates, time and altitude information which you can use to hook directly into Google Earth.

If your a professional or just trying to aspire to be one, the Phocus software will allow you maximum workflow and image quality and also offers extended camera controls for remote operation, easier live shot set-up and ability to see real-time on your pc what you would see on your camera. Special Moir’e removal technology is automatically applied to your raw image data and eliminating some of the painful post-production editing work that can add up quite a bit over a few hundred images.

Retails for about $20,000.00

Hasselblad H4D Medium Format DSLR, Limited Edition Ferrari

Hasselblad H4D Medium Format DSLR, Limited Edition Ferrari

The Hasselblad H4D-40 Medium format DSLR Camera is also available in a limited Edition Ferrari version, of which only 499 will be made.

Retails for $29,499.00

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