adidas Originals Launches New Boots Campaign with Kendrick Lamar
This winter, just in time for the cold weather, adidas Originals is launching a new collection of boots. The boots, which launched November 19th, include two new silhouettes; Fort and Elmwood. Inspired by the adidas Fortitude Mid, the Fort’s water resistant, full-grain leather and hiking boot detailing provide the comfort and durability that will help you battle the elements this winter. The fashion forward Elmwood Boot features a quick release lacing system, three striped rear quarter panel detailing and alpine mountaineering outsole.
Adidas Originals worked closely with Compton’s own Kendrick Lamar on the boots collection. After shooting the boots ad campaign with him, they met up with Kendrick in New York to launch the new collection. Kendrick shared his inspiration and what originality means to him and you can see it in the video below.