LEVI’S Introduces Mens Commuter Cycling Products

Written by  Pinstripe Magazine
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Are you looking for a cool pair of mens jeans that you can wear while riding your bike? We know cycling gear doesn’t always look cool especially when you are just riding in the city and looking for chicks. Well, we have the perfect pair of jeans you can now wear when taking your bike for a spin. The Levi’s 511 Commuter Skinny and Trucker Jacket for Cyclists are the newest Commuter Cycling products Levi’s is introducing.

Erik Joule, senior vice president of Levi’s Men’s Merchandising & Design says, “This product was born from innovation, classic American style and a personal passion for cycling – it’s about designing product for people who ride bikes, by people who ride bikes. We knew that our jeans were already being worn by urban cyclists across the country, including our own designers. We listened to what they wanted and created a product with performance traits for biking that also functions as daily street style.”

Built around the 511™ Skinny Jean, the Levi’s brand’s most popular skinny fit for men, the 511™ Commuter features fabric and construction upgrades that increase mobility and durability, while protecting cyclists from the potential hazards of their daily commute. The 511™ Commuter comes in two styles – a full length and cropped version – and both denim and non-denim fabrics. The series also includes a Commuter version of the classic Levi’s® Trucker Jacket, an iconic work wear style that was first introduced in 1962 and has now been updated for the modern worker who demands performance and style on and off the road.

All Commuter by Levi’s products blend form and function by utilizing the most cutting-edge performance apparel technologies. The Levi’s brand partnered with Swiss-based Schoeller Technologies AG to be the first to introduce NanoSphere treatment into denim fabrication. NanoSphere technology makes denim fabric water resistant, dirt repellant and more durable.

The Levi’s brand also leveraged its own insights and superior construction techniques to make their new cycling products more commuter-friendly. Both the Commuter by Levi’s Trucker Jacket and the 511™ Commuter Skinny feature just the right amount of stretch to increase mobility while maintaining their signature fit. The 511™ Commuter Skinny also features a raised back yolk that minimizes lower back gap, a reinforced crotch gusset that protects against ripping in this high stress area, double back layer pockets, a U-lock storage system and fabric reinforcements throughout. The Trucker has extra utility pockets and modifications to the sleeves, cuffs and tail that enable more comfortable movement while cycling.

“As an avid cyclist myself, I am confident this line has all of the key cycling-specific performance features cyclists value, but haven’t been able to find in other lifestyle clothing options,” added Joule.

Commuter by Levi’s clothing can be found at select independent bike shops in major metro cities as well as select Levi’s Stores and at levi.com. The line will also be available in select Urban Outfitters beginning in August. The 511™ Commuter Skinny and 511™ Commuter Cropped Skinny retail for $78 and the Commuter Trucker Jacket retails for $128.


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