THE STORY OF LACOSTE

Written by  GuestPost
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THE STORY OF LACOSTE

In 1933 
Rene Lacoste revolutionizes men’s fashion replacing the classical woven fabric, long-sleeved and starched shirts on the tennis courts with the Lacoste shirt, recognizable by the small-embroidered crocodile on the chest. Seventy-five years after its creation, Lacoste has become a lifestyle brand, which allies elegance and comfort. The Lacoste art of living expresses 
itself […]

Lacoste Mens Spring 2012

Written by  Marv Valladares
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Lacoste Mens Spring 2012

Felipe Oliveira Baptista, who took the Lacoste designing reins from Christophe Lemaire over a year ago, presented his first full collection, including men’s wear, on Saturday. The men’s line consisted of mixed sportswear influences with tailoring, as in blazers constructed of crisp cotton piqué in shades of white or Yves Klein blue. Hooded anoraks and […]

Sunshine Holiday Planned? Better Kit Up!

Written by  Mainline Menswear
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Sunshine Holiday Planned? Better Kit Up!

Most of the men reading here will be planning or in the final throws of paying off their sunshine break for the summer. You might be off on a messy weekend with the lads, a week away in the sun with the missus or simply a mixture of the above but two weeks of nothing but warm […]

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